PopCorners® bets big on the Kentucky Derby to debut new limited-time-only Jalapeño Popper flavor

As a Preferred Salty Snack of the Kentucky Derby, the popped, never fried snack offers at-home Derby viewers the chance to win $20,000 plus a Derby-style garland of PopCorners®

PLANO, Texas, May 1, 2024 /PRNewswire/ -- And they're off! … PopCorners®, that is. As a brand known for breaking convention, PopCorners is adding a new flavor to its stable – PopCorners Jalapeño Popper, a limited-edition flavor that offers a mix of jalapeño heat with the taste of smooth and savory cheese. The new take on a classic with a kick joins other fan favorite flavors, White Cheddar, Kettle Corn, and Sea Salt.

Kentucky Derby Week attendees will get the first chance to try the newest flavor at the PopCorners Snackbook on the Churchill Downs grounds on May 3 and 4. Guests will be transported back to a 1920s-style venue but instead of selecting a prized thoroughbred, they'll have a chance to "Get Caught with Something Good™" by placing free bets on their favorite PopCorners flavors for the chance to win delicious prizes, including the new Jalapeño Popper flavor.

"We're excited to give fans an opportunity to try our newest PopCorners flavor in an unexpected and fun setting," says Rhasheda Boyd, vice president of marketing, PepsiCo. "In developing the new Jalapeño Popper flavor, we saw an unmet desire for spicier options in the snack aisle. So, we decided to embrace our 'popped, never fried' motto with a unique take on a familiar food."

The PopCorners Snackbook arrives on the heels (or hooves) of the brand's new "Get Caught with Something Good" commercial. Released last month, the commercial inserts PopCorners into an unconventional situation – a Prohibition-era speakeasy – where guests are served the popped snack instead of the typical bootlegged beverage.

Fans who can't attend the brand's limited-time pop-up at Churchill Downs can still participate in a nationwide sweepstakes. From May 4 to May 6, Derby viewers everywhere can simply share a selfie from their race day celebrations for a chance to win a $20,000 cash prize and an iconic Derby-style garland – made out of PopCorners instead of roses. To enter, follow @PopCorners on X, like the brand's Derby Day tweet on May 4, and reply with your photo along with #PopCornersDerbySweepstakes.

The latest in the brand's portfolio of flavors, PopCorners Jalapeño Popper is available starting in May for a limited time in 6.5 oz bags for $4.79 or 3 oz bags for $2.99. See here for more information and official rules around the PopCorners Derby sweepstakes.

About PopCorners
PopCorners were introduced to the snack category in 2010 and have since expanded to seven delicious flavors. As a tasty, crunchy and popped-corn snack, PopCorners breaks convention and unlocks snacking possibilities through its great taste. PopCorners' portfolio of snacks is packed with flavor and filled with fun, inviting people everywhere to snack differently. PopCorners are available in stores nationwide as well as online. For more information, please visit ww.PopCorners.com, or follow us on TikTok, Facebook, Instagram, X, and YouTube.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos® corn chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners® air popped snacks and SunChips® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo    
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. 

SOURCE Frito-Lay North America


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