This National Refreshment Day Celebration Offers Free Lemon-Lime Soda All Summer Long
PURCHASE, N.Y., July 24, 2025 /PRNewswire/ -- STARRY®, the refreshing lemon-lime flavored soda, today announced the launch of its "100 Degrees, 100% Off" campaign, offering consumers nationwide 100% off STARRY® when temperatures reach 100 degrees anywhere in the United States. This bold initiative celebrates National Refreshment Day (July 24) and provides instant relief during summer's intense heat, reinforcing STARRY® as the perfect refreshment option.
Starting National Refreshment Day (July 24), consumers can visit Starry100degrees100off.com to add a digital pass to their mobile wallet. When temperatures reach 100 degrees anywhere in the U.S., the pass activates automatically, allowing consumers to purchase a 20oz STARRY® (regular or zero sugar) at any retailer, upload their receipt, and receive 100% cash back via PayPal or Venmo. Limited to one offer per customer, the temperature-triggered promotion will run through September 2, 2025, while supplies last, to coincide with the season's hottest weeks when refreshment needs peak.
The "100 Degrees, 100% Off" campaign responds directly to consumer desire for carbonated soft drinks (CSDs) that provide intense refreshment during extreme heat, perfectly aligning with the crisp lemon-lime flavor profile of STARRY® that delivers maximum thirst-quenching satisfaction. As summer temperatures continue to climb, this initiative connects the bold taste of STARRY® with the moments when refreshment matters most.
"When the temperature hits triple digits, STARRY shows up big time," said Michael Smith, VP of Flavored CSD Marketing, PepsiCo Beverages U.S. "Starting on National Refreshment Day, if it's 100 degrees, your STARRY is 100% off, part of our new campaign to be your ultimate summer refreshment. Whether it's heating up in your city or anywhere across the country, we're turning the hottest days into the most refreshing moments—with an ice-cold STARRY in hand."
The national digital campaign is enhanced by innovative, real-time activations in three key markets – Miami, Charlotte, and Atlanta – where special STARRY® vending machines will automatically dispense free 20oz STARRY® bottles when local temperatures hit 100 degrees. These "refreshment rescue" stations will operate from July 24-July 31, offering immediate relief when consumers need a cold, crisp STARRY® during the hottest days of summer.
The campaign will be supported by strategic out-of-home advertising in Miami, Charlotte, and Atlanta, where high-traffic billboards will alert consumers to nearby vending machine locations. Additionally, both national and local influencers will create content across social media platforms to drive awareness and participation.
The STARRY® "100 Degrees, 100% Off" campaign launches officially on National Refreshment Day, July 24, 2025. For complete details and to register for the digital pass, consumers can visit Starry100degrees100off.com beginning July 24. Limit one free 20oz STARRY® per consumer.
For more information about STARRY® and the "100 Degrees, 100% Off" campaign, visit www.starry.com or follow @starrylemonlime on Instagram, TikTok and X.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
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Christina Boyadjian
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SOURCE PepsiCo
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