In celebration of National Iced Tea Day, TAZO and Deepti Vempati will launch the #TAZOSummerBucketList giveaway – offering 2,500 tea lovers the chance to win free TAZO bottled iced tea and 20 fans the chance to win summer prizes.
PURCHASE, N.Y., June 10, 2022 /PRNewswire/ -- According to a recent survey commissioned by TAZO, 72% of Millennials and Gen Z-ers say they want to try something new this summer, but they need a little inspiration to get started. And 70% say they want to try an activity that gets them out of their comfort zone this summer.1
That's why TAZO is teaming up with Deepti Vempati, star of Netflix's hit show, Love Is Blind, to launch the TAZO Summer Bucket List this June 10th—National Iced Tea Day. The #TAZOSummerBucketList includes a wide array of seasonal activities that will inspire people to channel their mood and make the most out of their adventures, allowing for a truly spontaneous summer. With TAZO being the unconventional tea brand that breaks through the ordinary, Deepti – who challenged the status quo to find her unique love story – is the perfect partner for the #TAZOSummerBucketList.
Inspired by TAZO's bottled iced tea blends – PASSION®, a vibrant, herbal infusion of hibiscus, orange peel and cinnamon, ZEN™, an invigorating infusion of green tea, spearmint and lemongrass, AWAKE®, a bold, full bodied blend of smooth black tea and CALM™, a soothing blend of chamomile, lemongrass, hibiscus and spearmint – TAZO and Deepti have created a mood-based bucket list corresponding to each blend that will motivate fans to choose activities based on their mood, live summer to the fullest and get out of their comfort zones.
"I love TAZO iced teas! The bold blends make them the perfect pairing for whatever I'm in the mood to do. My favorite blend is PASSION® because it captures that perfect day-date vibe," said Deepti. "Each day of summer feels like an opportunity to try something new, and I am more ready than ever to check things off my TAZO Summer Bucket List. Whether I'm being a tourist in my own city, visiting a national park or trying a new workout class, I'm excited for unexpected adventures."
"TAZO has a rich history of sourcing premium ingredients from all parts of the world to craft the unique pairings in each of our teas. When you sip one of our bottled iced tea blends, there's no limit to the adventures, ideas and passions it can unlock," said Katrina McDonald, Pepsi Lipton Partnership Senior Marketing Director. "Nearly two-thirds (64%) of Millennials and Gen Z-ers say that when they think about this summer, they're more likely to 'play it by ear' instead of making plans in advance.2 With Deepti's partnership, we're excited for tea lovers to find inspiration in the mood-based bucket lists."
Entering the giveaway is easy. Fans have from June 10-21 to follow @TAZO on Instagram and tag a friend in the comments, sharing which bucket list activity they'd like to try this summer along with the campaign hashtag, #TAZOSummerBucketList, and #sweepstakes. 2,500 TAZO fans will win free TAZO bottled iced teas, and 20 lucky fans will win their choice of an exhilarating summer prize valued at $500, each inspired by our iced tea blends:
- Follow your PASSION® and embark on the experience you've been waiting for – whether it's courtside seats to see your favorite team or front row concert tickets to see your favorite artist.
- Bring some ZEN™ into your home and recreate your space. Whether it's a new coffee table, fresh bedding or cooking supplies, your home will feel refreshed in no time.
- AWAKE® your ambition and prioritize your wellness with access to amazing gyms, fitness studios, salons and spas.
- Unwind and stay CALM™ with some much-needed R&R. Whether it's a staycation or somewhere you've been waiting to visit, sit back, relax and unwind in a vacation home.
For official contest rules and prize details, visit www.TAZOSummerBucketList.com. The TAZO Summer Bucket List Sweepstakes launches on June 10, 2022, at 12pm ET.
TAZO's bottled iced teas are made from 100% recycled plastic and are now available in the refrigerated section of grocery retailers nationwide. TAZO's bottled iced teas are certified USDA Organic, contain no artificial colors or sweeteners, and are available in two sizes: single serve, 12oz. bottles (SRP $1.99), and multi-serve, 42oz. bottles (SRP $3.79). For more information, please visit www.TAZO.com.
Research Methodology
The TAZO survey was conducted by Edelman Data & Intelligence among 1,000 nationally representative US adults ages 18-40, between April 27th and May 2nd, 2022, using an email invitation and an online survey.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann's, Lipton, Magnum, Axe, Ben & Jerry's, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world's first purposeful brand, Sunlight Soap, more than 100 years ago, and it's at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people's health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive world.
While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca
About ekaterra
ekaterra is the leading global Tea business, with world-class purpose-driven brands including Lipton, PG tips, Pukka, T2 and TAZO®. With 11 production factories in 4 continents and Tea estates in 3 countries, ekaterra is growing a world of wellbeing through the regenerative power of plants. https://ekaterratea.com/
1 The TAZO survey was conducted by Edelman Data & Intelligence among 1,000 nationally representative US adults ages 18-40, between April 27th and May 2nd, 2022, using an email invitation and an online survey.
2 The TAZO survey was conducted by Edelman Data & Intelligence among 1,000 nationally representative US adults ages 18-40, between April 27th and May 2nd, 2022, using an email invitation and an online survey.
Contact: Alison Meade, PepsiCo
Alison.Meade@pepsico.com
Lauren Mandikas, Edelman
Lauren.Mandikas@edelman.com
SOURCE PepsiCo
