Mission & Vision


Under the leadership of PepsiCo Chairman and CEO Ramon Laguarta, a diverse group of 30 senior leaders from across the company embarked on a journey to develop a new mission and vision. We believe that by embracing this mission and vision we can unleash the company’s full potential.

PepsiCo Mission and Vision

Our Mission

Create More Smiles with Every Sip and Every Bite



    We will create smiles for our Consumers by offering them unique moments, delighting them with our products, entertaining them with our brands, making their lives more enjoyable—we create 1.5 billion smiles a day, and we aspire to reach 2 billion.


    We will create smiles for our Customers by being the best possible partner, driving game-changing innovation, and delivering a level of growth unmatched in our industry.


    We will create smiles for you, our Associates and our Communities, by creating meaningful opportunities to work, gain new skills, and build successful careers, and a diverse and inclusive workplace where people are committed to ethically delivering top-tier performance.


    Smiles for our Shareholders by delivering sustainable, top-tier Total Shareholder Return.

Our Vision

Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose


Winning with Purpose is an evolution of Performance with Purpose. It is the next step on PepsiCo’s journey, building on everything we’ve achieved over the last 12 years with Performance with Purpose, while propelling our company forward into a new era of growth and prosperity. It reflects our ambition to Win sustainably in the marketplace and accelerate our top line growth, whilst keeping our commitment to do good for the planet and our communities. To help us achieve this vision, we’ve defined a clear set of strategies: Faster, Stronger, and Better.


We’ll become Faster by being more consumer-centric and accelerating investment for topline growth and winning in the marketplace.

  • Broadening our product portfolio and packaging formats to win locally in convenient foods and beverages.
  • Fortifying our North American business by investing in Frito-Lay North America and PepsiCo Beverages North America.
  • Accelerating our international expansion with a disciplined focus on “right-to-win” markets.



We’ll become Stronger by transforming our capabilities and culture.

  • Driving savings through holistic cost management to reinvest in the marketplace.
  • Developing and scaling the core capabilities necessary to better understand and meet new consumer needs, strengthen our brands, and improve customer service.
  • Building differentiated organization, talent and culture.



We’ll become Better by integrating our purpose agenda into our business strategy and doing even more for the planet and our people.

  • Advancing farming practices to optimize crop yields, protect human rights, improve farmer livelihoods, and secure supply.
  • Replenishing more water than we use in water-stressed areas, so we can assure business continuity, while positively contributing to our communities.
  • Creating a circular economy for plastic that will fundamentally change the way the world interacts with our products.
  • Increasing the permissibility of our portfolio, reducing added sugars, sodium, and saturated fats and adding more positive ingredients.