LAY'S® invites fans on a flavor journey with latest regionally inspired potato chip drop

Four fan-favorite flavors return to store shelves as part of the new Lay's® Flavor That Hits Home™ lineup

PLANO, Texas, March 27, 2024 /PRNewswire/ -- For years, Lay's® has transported fans to their favorite destinations through its innovative potato chip flavors. This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.

Inspired by different regions across America known for their signature plates and flavors, the new lineup brings back four fan-favorite offerings: Lay's Crispy Taco, Lay's BLT Sandwich, Lay's Fried Pickles with Ranch and Lay's Kettle Cooked Lime & Cracked Pepper flavored chips. All it takes is one crunchy bite of each variety to instantly be reminded of home.

"As a leader in product innovation, Lay's continues to bring fans delicious flavor experiences on a potato chip," said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. "With the Flavor That Hits Home lineup, we're helping fans taste the cherished dishes they know and love from their hometowns in an entirely new way, with the hope that every bite inspires fond memories of enjoying meals back home with family and friends."

Fans can find the four regionally inspired potato chip offerings now for a limited time:

  • Taco lovers, rejoice! Inspired by the West Coast, Lay's Crispy Taco flavored chips offer hints of ground beef, sour cream, cheese, lettuce and tomato in one crispy bite.
  • In a nod to the Northeast and Atlantic regions, Lay's BLT Sandwich flavored chips combine tastes of smoky bacon and tomato in a savory, crisp spin on one of America's most beloved sandwiches.
  • Lay's Fried Pickles with Ranch flavored chips take a page out of cookbooks from the South and Midwest with notes of dill, fried batter and ranch dressing.
  • Lay's Kettle Cooked Lime & Cracked Pepper flavored chips mix the zesty citrus taste of lime with the kick of cracked pepper – all in one kettle-cooked bite.

Lay's Kettle Cooked Lime & Cracked Pepper flavored chips can be found nationwide while the other three varieties are available regionally in the areas that inspired their flavor. For those who want a taste but do not live in the region where their favorite option is available, simply head to to grab a bag while supplies last. 

Beginning in April, Lay's will also host three pop-up sampling events in Chicago, Tampa and Los Angeles, where fans can embark on a flavor journey as they step into an immersive Lay's exhibit and try all four of the Flavor That Hits Home potato chip flavors.

The four Lay's Flavor That Hits Home potato chip varieties are available now for $4.99 in 7.75-8oz sizes with Lay's Kettle Cooked Lime and Cracked Pepper flavored chips also available for $2.69 in a 2.5oz size, for a limited time. For more details, visit here.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos® corn chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners® air popped snacks and SunChips® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo   
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. 

SOURCE Frito-Lay North America


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